marketing for life coaches

This post outlines marketing services for life coaches. We’ve listed the categories to which every life coach with a website should pay attention.

After all, regardless of your coaching skill: No clients, no coaching business. It’s that simple.

Marketing Categories


Of course you need a website for your coaching business. Your website is your business home base. While you may actively participate in social media, contribute to other sites, you need a website that features your life coaching products and services.

You know this.

To make life 100% easier, we’ve vetted the best web designers for you. Per our policy, we only allow vendors on Coach.Market that we have personally vetted and used ourselves, tried and true. Here, you can get a custom website built for pennies on the dollar and do so with peace of mind.

Content Creation

Your website needs content. Pages, posts, descriptions, sales copy, videos, and so forth. If you don’t like to produce content, you’ll need help.

The world of content creation services is another overwhelming industry. On some sites, you can hire writers for pennies per word and you get what you pay for. Top tier writers can charge dollars per word. If you can afford that, fine, but it isn’t necessary.

At Coach.Market we have a small team of seasoned writers who can serve your written content needs. We use them ourselves. Additionally, when you need audios, videos or copywriting, we have you covered.

Search Engine Optimization (SEO)

These three little letters – SEO – cause more confusion and overwhelm to new website owners than any other factor. The reality is, you must be found in Google. There’s no avoiding SEO if you want organic traffic to your website.

The good news is that we’ve broken down your SEO needs into easy-to-manage categories and put them in order of priority for you. Your SEO confusion will transform into a simple first do this, then do that strategy.

Read our step-by-step SEO for Coaches guide to get started.

Guest Posting Opportunities

Considered part of off-site SEO, guest posting is the best way to get links and citations to your coaching website. These editorial mentions are what Google loves to see when considering ranking any web page for a particular keyword.

It boils down to this: If you want to rank in Google and have a decent website built, you must guest post on other sites that already have authority and traffic.

Pay-Per-Click Advertising

SEO>>>SE-SCHMO! Some marketers don’t bother with SEO and organic ranking at all. They hang their promotional hats on pay-per-click ads. It works when you have the right market and use an effective strategy.

If you’re not careful, you can sink a ton of cash into PPC ads and not get any return, so buyer beware. This is why we’ve recruited the smartest and most conservative PPC experts to help you with this element of life coach marketing.

Email Newsletters

The money is in the list! No matter how many times you’ve heard it and no matter what anyone says, you’ll make more money as a life coach from your email newsletter than from any other source.

Other Categories

  • Social Media Promotion
  • Lead Generation
  • Digital Product Creation
  • Podcast Tours
  • Legal and Insurance Services
  • Administrative Services